How Zowie was created
The creation of Zowie is the outcome of more than twenty years of research and development by Jean-Philippe Hermand, mathematician and linguist, and Guy Coslado, computer science engineer. Much of the software’s capabilities were developed from day-to-day work, applying probability from statistics to intellectual property words and terms. No other software can generate and check names globally with such relevancy and accuracy.
Tested in markets from France to Egypt to China, for global US and EU brand names, the technology helped companies like AXA, Carrefour, ING, L’Oréal, Roche, Renault, Société Générale and many others create memorable brand names. Zowie brings truly disruptive innovation to the naming process, saving time and generating substantial savings to its customers through the relevance of the results generated.
Zowie is a Software-as-a-Service solution that any namer can start using, working on their schedule and budget on a 24/7 basis.
We have been helping clients find available names and taglines for over 20 years. Our software has been working behind the scenes, helping namers win awards in France and creating stand-out names in the EU, US, China and Egypt. The power of Zowie enables users to keep creating and searching, until the right solution is found.
How Zowie works
There are two main ways of using the service:
1- Unlock a naming project: find available solutions around a name you like but can’t use. Zowie helps find solutions quickly and securely for all types of names: meaningful, partly meaningful, fanciful.
2- You don’t know how to start your project: with Zowie you can explore any concept used in the existing trademarks. Zowie will guide you to select the best roots or words based on your project needs, knowing what already exists in your classes (that you CAN’T use) and in other classes (that you CAN use). It will help you find the best way for your new name to stand out from your competitors.
With and Without Zowie
Without Zowie: A namer finds a list of names, then has Legal screen some of them without knowing if any of those names are available. In most cases, the name needs to go back to the drawing board and repeat the process until an available name can be identified. No perspective on the cost and deadline.
With ZOWIE: Zowie helps the namer generate thousands of possible name candidates in minutes, and present next to those names their availability as a trademark and dot-com. It allows in a glance to see what names are potentially available, and review and present to the client only names that have the highest presumption of availability. The timeframe and cost to generate a name is dramatically reduced and much more predictable.
Want to know more about ZOWIE? Contact us to discuss your needs and see a demo.